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The story of BO.Systems

With more than 25 years of experience and knowledge, the WWBD Group has developed a dynamic new Nail and Lash brand. Our vision: To create a brand that is innovative, affordable and accessible to everyone. The official launch was on 1 September 2021.

BO.SYSTEMS is created by the WWBD GROUP:

WWBD logo black


''The ultimate beauty essentials from head to toe''

BO. SYSTEMS is a collection of products inspired by the serenity that is too often forgotten today. Moments for yourself are becoming increasingly rare and precious. Our vision is to offer you opportunities. Opportunities to find your inner peace and create more beautiful moments. Enjoy total relaxation. It’s time for you!


"Powerful women with beautiful nails, who conquer the world."

Our goal is to enhance your identity and express your individuality through your nails. From natural nude to dramatic black, we have a color palette for every mood. Whether you want to pamper the natural nails with a nourishing treatment or embellish the nails to an extreme length, we have a product system that matches your nails and wishes. Treat yourself with a color explosion from BO. NAIL!


''Perfect lashes, perfect look, perfect mood''

Volume, lengthen, enhance… Transform your look with the essentials from BO. LASH! Feel seductive with a full volume lash look. Feel confident in a natural way with the individual eyelash treatment. Show yourself with the most innovative techniques from BO. LASH. BO. LASH makes you shine!